The service assurance segment is evolving. Service providers now require service assurance solutions that provide greater levels of visibility not only of the network, but also of the services and vendor devices deployed in the environment.
The real change, however, lies in the ability to provide specific insight into the customer base, which can be mined to understand gaps in service or concentrated areas of reported problems.
This knowledge can empower providers to enhance their service capabilities, decrease problem resolution time, and reduce churn. This information could also be leveraged to conduct proactive and highly focused marketing campaigns to provide the right service, to the right person, at the right time.
Read this white paper to discover: